A receiver's sensitivity is set by its noise figure, and the cascade arithmetic is unforgiving: the first amplifying stage dominates, because every later stage's noise contribution is divided by the gain ahead of it. Half a decibel lost in front of the low noise amplifier is half a decibel of sensitivity gone, and no amount of processing recovers it.
That is why the LNA sits as close to the antenna as physically possible, and why every component before it — connector, filter, switch, cable — is chosen for insertion loss above all else.
It also explains the tower-mounted amplifier. Put the LNA at the top of the mast and the feeder loss falls after the gain rather than before it, where it costs almost nothing. Put it at the bottom and the same cable is subtracted directly from sensitivity.