The first two weeks of an IoT project are usually spent assembling a development environment: choosing a module, finding a carrier board, getting a network server running, and discovering which of the three things that do not work is the one that matters.
This kit compresses that. Bluetooth and LoRaWAN in one platform, ready to connect, so the team's first week is spent on the application rather than on the stack underneath it.
It is also useful for the decision that precedes an IoT project: whether the connectivity approach being considered actually works in the physical environment concerned. Range and reliability on a real site are difficult to predict and easy to measure.