Bluetooth qualification is often mistaken for a testing formality. It is closer to a trademark licence: any product that uses Bluetooth wireless technology and carries the Bluetooth marks has to be qualified and listed with the Bluetooth SIG, and shipping without doing so is a compliance problem rather than a quality one. That is why it belongs in the project plan from the start, not at the end.
The reason it is survivable at all is that qualification is layered and reusable. A design is qualified as separable subsystems — the controller with the radio and link layer, the host with the protocol stack, and the profiles and services on top — and each can be inherited from something already qualified. Build on a pre-qualified module and most of the controller and host come for free; what you genuinely add — a custom service, a new profile, a changed RF front end — is what you actually have to qualify. The effort is proportional to the new surface, not to the whole product.
Two things decide how big that new surface is. The first is discipline in the implementation conformance statement: declare only the features you really implement, because every feature claimed pulls its test cases in. The second is the Core version and its features. A product that adopts a new capability — Channel Sounding for secure distance measurement, or LE Audio — is exercising parts of the stack that were not there before, so more of it counts as new and the test and interoperability burden grows. The process itself is also evolving; the SIG has revised how qualification and listing work, so the current requirements are worth confirming rather than assuming.