Job Description

The Social Media Analyst position will serve as a trusted advisor and subject matter expert in social and digital media strategy development and tactical campaign execution. Reporting to the CEO, this individual will guide and support global reputation, marketing, and revenue growth efforts.

This role has the responsibility for overseeing one or more related functions or significant projects in the following areas: social media, public relations, marketing, and communications, including thought leadership activities, branding, recruiting, employee advocacy, and reputation management.

Primary responsibility is to manage the social media channel strategy including components of marketing campaigns, employee-related activities, and day-to-day monitoring. This professional must understand, develop and communicate the social media strategy and vision to assigned workgroups. They will ensure alignment with functional, business line, and sales-enabling company strategies across our global footprint.

Critical skills include social/digital media strategy development and execution, content development, organic and paid project/campaign management, promotion and engagement strategies, data analytics, and familiarity with leading social media platforms and best practices. Experience in branding activities including marketing campaigns, search engine optimization, and marketing automation platforms is preferred. Familiarity with global social media strategies and tactics is also preferred.

Principal Duties and Responsibilities

• Experience with creating, curating, and managing published content images, videos, and writing to reach targeted customer groups.
• Ability to develop and drive global-level strategies proven by testing and metrics, and to tweak strategy as needed.
• Ability to analyze campaigns and translate/communicate data to contributors/stakeholders across business lines. Results and ROI should tie back to marketing/recruitment/branding objectives.
• Experience in providing direction to assigned project teams or workgroups in a lead project management capacity.
• Works under minimal supervision.
• Deep knowledge of mainstream social media channels and how they function in format (mobile and desktop); knowledge of the global usage of these channels is a plus.
• Experience using social media channels for crisis response and reputation management requirements.

Typical duties may include but aren’t limited to the following (Professional responsibilities may cross functions as needed)

General

• Responsible for developing and implementing an engaging and unique company voice across all social media platforms and ensuring that all messages adhere accordingly.
• Respond to comments and inquiries as appropriate.
• Develop/manage company relationships with prominent market outlets, including key media and influencers.
• Establishes priorities; provides work direction and assignments; monitors work to ensure deadlines are met; conducts the review.
• Typically has an influence on the budget for social media campaigns and monitors for performance.

Branding

• Participates in the development and implementation of strategic plans to develop and promote content to maximize company sales and contribute to profitable growth.
• Focus is on a single, easily identified brand

Communications & Marketing

• Deep understanding of SEO principles (e.g., keyword research and Google Analytics), and how SEO informs a social media strategy.
• Manages social media activities e.g. assigning and/or leading projects, developing/reviewing/ editing/approving all forms of content for digital use.
• Participates in forecasting internal and external needs to develop content for a wide variety of complex marketing and communications applications and programs.
• Responsible for managing a production schedule.
• Applies advanced communication knowledge, skills, and principles.
• Ability to manage multiple projects simultaneously, prioritizing work, critical thinking, and problem-solving.
• Monitors budget performance of assigned projects.
• Develops and maintains strong working relationships and contacts with prime, trade, local and social media outlets, creating earned media opportunities.