RAIN RFID is the name most of this market procures under. It refers to UHF passive RFID built on the EPC Gen2 air interface, standardised as ISO/IEC 18000-63 and promoted under the RAIN Alliance. When a retailer, a logistics operator or an apparel brand says RFID, this is almost always what they mean.
RFID answers a different question from real-time location. It tells you that an item passed a point — through a door, onto a lorry, past a station — rather than where it is at every moment. For a great many operational problems that is the question that was actually being asked.
The economics follow from passive tags. They have no battery, cost a fraction of an active tag, and last as long as the item does, which makes tagging every unit viable in a way that active tracking is not.
UHF gives range of a few metres and works for portal and bulk reads. HF gives shorter range with better behaviour near metal and liquid, and is used where the read has to be reliable rather than distant.